The singer's director responded to the live broadcast

歌手总导演回应做直播

时隔四年，音乐竞演综艺《歌手2024》以直播形式重启。节目自5月10日起在湖南卫视及芒果TV同步播出，从歌手邀请到内容形式，引发观众热议。围绕歌手唱功及国内外音乐差异化表达形式等话题，全网掀起讨论热潮。截至5月23日，《歌手2024》全网传播量超450亿次，全网热搜共计4394个，其中77个热词登顶微博热搜榜TOP1，抖音主话题播放量破80亿。

Singer's director responds to live broadcast

After four years, the music competition variety show "Singer 2024" was restarted in the form of live broadcast. The program has been broadcast simultaneously on Hunan Satellite TV and Mango TV since May 10, and has aroused heated discussions among the audience from the invitation of singers to the content format. The whole network has set off a wave of discussion around topics such as singers' singing skills and the differentiated expression of domestic and foreign music. As of May 23, the total network dissemination volume of "Singer 2024" exceeded 45 billion times, and the total network hot search volume was 4,394, of which 77 hot words topped the Weibo hot search list TOP1, and the main topic of Douyin exceeded 8 billion views. image.png

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Group photo of the second round of "Singer 2024" contestants

While the whole region is hot, "Singer 2024" has an international influence, with a total overseas coverage of more than 21.77 million people and a playback volume of more than 2.88 million. On the Mango TV International App, the cumulative number of online viewers of the second live broadcast was nearly 4 times that of the first period, and the daily membership income increased by 153%, setting a new high for the year. 275 overseas mainstream media including the Associated Press and Washington Daily News reported on "Singer 2024": "Using music as a bridge to enhance friendship, we welcome outstanding singers from all over the world to exchange with an open and inclusive attitude, so that audiences at home and abroad can fully appreciate the charm of different music cultures and feel the unique power brought by music."

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Hong Xiao

"Singer 2024" strives to let the audience regain the viewing experience of "watching live on the screen" through innovative attempts such as live broadcast of live competitions. Program producer Hong Xiao and chief director Zhang Danyang told "Variety Daily" that they hope to let the audience see more diverse singing forms and more diversified music styles through the stage of "Singer 2024", and use music to build a bridge to communicate with the world.

Live broadcast presents a real competition stage

How does "Singer 2024" continue the "Singer" series' persistent pursuit of music quality? Zhang Danyang introduced that this season focuses on "strong sense of competition in mode, respect and appreciation in temperament, and pursuit of truth in purpose". First, "competition" is a way to achieve communication, and the potential and courage of singers will be infinitely stimulated; secondly, the program team advocates not to over-entertain, but to focus on the pure musical personality of the participating singers and bands, and to start creation with respect and appreciation; finally, through different forms such as lenses and performances, the real performance scene is reflected, and the real competition stage is presented to the audience.

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Zhang Danyang

"Singer 2024" adopts a full live competition mode, "real live, real live" directly facing the public. Zhang Danyang said that "Singer" has emphasized "real singers, real voices, and real competition" since its inception, and now it has returned again, and the purpose of the program remains unchanged. The program team found that the public seems to be getting more and more accustomed to perfect performances. "(Live broadcast) Although there are risks, someone has to take risks." The creator hopes that the audience will feel from the live broadcast that "although the reality is not perfect, it is still worth cherishing."

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Singer Na Ying

Zhang Danyang revealed that from a production perspective, the difficulty of live broadcast is "completely not of the same order of magnitude" compared to recorded broadcast. Live broadcasting requires higher requirements for details, and it takes more time to confirm repeatedly at the execution level; there are twelve live broadcasts, and each interval is only five or six days. After each live broadcast, the countdown to the next live broadcast begins. "From the current audience feedback, everyone's efforts and sweat are worth it."

International singers introduce diversified perspectives

After the first episode of "Singer 2024" was broadcast, Chinese and foreign singers competed on the same stage. The stage performances of different guests with different styles made the program present enough tolerance and acceptance, and also let the audience see more diversified music types.

This season invited Chanté Moore, Na Ying, Ershiermeigui, Rainie Yang, Wang Sulong, Hailai Amu, and Faouzia as the first singers, Huang Xuan and Hanggai Band as the singers who unveiled the list, and Adam Lambert as the singer who took the list in the third episode. Zhang Danyang said that by inviting international singers to join, there will be more musical collisions between singers, and he hopes to bring shocks and impacts of different cultures to the audience.

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Singer Chanté Moore

The criteria for selecting singers for the "Singer" series have always been to respect and revere the profession of "singer"; have their own artistic personality; have live expressiveness, live singing skills, musical appeal; and have high-quality works. On this basis, this year we will focus more on diversified music types, and pay more attention to the exchange and cultural integration of Chinese music and world music.

Zhang Danyang said that "it is difficult to invite people" is a commonplace topic. After 8 seasons of "Singer" and "Sound of Life" and other music variety shows, most of the singers in the Chinese music scene have been invited. In addition, this year is the restart after 4 years of suspension. The creative team believes that the idea of inviting guests cannot be completely copied from the past. The team noticed that with the development of communication media and the current situation of segmentation, the way listeners get music is different, and the types of music they like are gradually becoming more and more popular. "I hope that this year we can cover representatives of different music types and show the appearance of the Chinese music scene."

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《歌手2024》第二期竞演嘉宾合影

全域爆火的同时，《歌手2024》影响力辐射国际，海外总覆盖人数超2177万，播放量超288万。在芒果TV国际App，第二期直播累计在线观看人数是首期的近4倍，单日会员收入上涨153%，创年内新高。美联社、华盛顿每日新闻网等275家海外主流媒体纷纷报道《歌手2024》：“把音乐作为增进友谊的桥梁，以开放包容的心态欢迎世界各地优秀歌手交流，让海内外观众充分领略不同音乐文化的魅力，感受音乐带来的独特力量。”